Spellbound

Varying sizes

This packaging system presents a conceptual merchandise box for a fantasy music festival featuring Wardruna, Florence & the Machine, and curated soundtrack selections. Vine-like decorative motifs reference visual elements common to the artists featured albums. , integrating Nnatural forms withare intergrated fictionalized design to suggest awith treasure chest visuals/experience. Additional Custome internal packagesing designs, includinge a an elven jewelry box, a tomb-shaped container, a gem-inspired package, and the alchemist’s ingredient satche. The internal visuals l, employ flowing patterns inspired by Art Nouveau. Each pieceackage encourages tactile engagement, with hidden pins or buttons reinforcing the sense of discovery and adventure. The system communicates the festival’s narrative and immersive theme through form, material, and ornamentation.